Some repetitive tasks on Twitter such as comments, retweets, follows and so on can be time-consuming. And, because you want to make your brand as big as possible on Twitter, you’re better off automating these tasks. Even then, you need to be careful with how you’re doing it to avoid harming your brand. These tips will help you get started.

Use a Good Automation Services

So many things can go wrong when choosing a Twitter automation service of a bot. One, you can easily get scammed. In other words, a company can take your money and disappear into thin air. No responses. No replies. Nothing! Two, you may not get the value for your money. Sure, a service will automate your tasks but fail to deliver what you were hoping for. To prevent this from happening to you, read about the best twitter bots and tools on the market at Jonathon Spire.

Don’t Create a Robotic Online Presence

See, your followers want to engage with you in person on Twitter. So, the last thing that you want to do is to give them an idea that you have automated your replies, comments or retweets. Indeed, that’s the essence of using automation, but you should think outside the box. The best way to do it is to keep adjusting your replies, comments, posting times and so on. That way, you will show your followers that there is someone behind your account. Also, when you have time, pop into your account to see what’s happening. Join conversations and contribute while you are at it.

Avoid PR Glitches

Sure, you can automate your tweets, but you need to get your basics correct. To begin with, you’re not sure if a specific topic will be trending by the time you post it.  The last thing that you want to do is say the wrong thing at the wrong time as it could turn into a PR disaster for your brand. In essence, it will show your followers that you are out touch with what’s happening or are simply insensitive.

So, organize your tweets in a way that will not cause a catastrophe and ruin your brand. And if it happens, pause your automated tweets and try to do some damage control. In conclusion, Twitter automation is great, but you need to be mindful of how you do it. When done right, it can help take your brand to a whole new level.